VSM to announce the arrival of Attrage and Outlander

In July 16th, Vina Star Motors has celebrated their 20 years of operation with a new business plan that will fully focus on passenger cars. Vina Star Motors is the exclusive distributor and producer of Mitsubishi Motors (MMC) in Vietnam. VSM expected to launch the 2 models Attrage and Outlander Sport in 2014.

The new business plan included an upgrade for current models: Mirage, Pajero Sport and Triton and at the same time release Attrage and Outlander Sport as well as other products in the following year to better serve the needs of Vietnamese customers. VSM also aims to satisfy the company’s customers better with higher quality sales service with the cooperation of VST dealers.

The new strategy came with a new board of directors – leaded by Mr Kazuhiro Yamana – the new General Director appointed by MMC for innovative ideas and methods to conquer Vietnam market.

Mr Yamana expressed his intentions clearly “With innovative products and high quality services which can even exceed customers’ expectation, VSM and the company’s dealers will commit to bring customers interesting experience, comfort, satisfaction and happy moments”.

As for the world market, MMC has reached a record profit in the 2013 financial year. They have announced their 3 year medium-term plan “New Stage 2016” starting from 2014 April, under which MMC will put a stronger concentration in ASEAN markets, including Vietnam.

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