[VMS] FUSO to impress visitor right at its first VMS appearance

During its first appearance in VMS, FUSO, with the theme of “Carries Your Business”, has introduced many high-quality trucks in its 232-meter red-blackish booth.

FUSO’s booth is inspired by Origami – the Japanese traditional art of folding paper. Complex surfaces of metal are designed to combine with red LED lights to demonstrate FUSO trucks’ transformation.

FUSO’s products introduced at VMS 2014 include the lightweight truck Canter, the midsize truck Fighter and the heavy Tractor, together with the 29-seater Rosa. In the future, Rosa will be assembled by FUSO in Vietnam and will be its key product in the commercial passenger vehicle segment.

Despite being a truck brand, the technologies that FUSO brings to VMS 2014 are no less impressive compared to others made by passenger car brands.

FUSO’s virtual reality system is able to help visitors get a feeling of FUSO trucks’ specifications. By scanning each part of a model with iPad, the model’s information and its video introduction is shown on the iPad screen with 3D effect.

The 3D interactive technology called “a journey to FUSO” gives visitor a chance to discover FUSO’s historical milestones by opening the “doors” that associated to each.

FUSO is also able to attract a huge number of visitors thanks to its miniature terminal model and also because it gives visitors a chance to paint unique details onto the trucks’ body as well as to experience what is Origami.

The FUSO brand is now taken over by Mercedes-Benz Vietnam (MBV) as MBV will be its exclusive importer, distributor and assembler of FUSO products in Vietnam. Under MBV’s flag, FUSO is now undergoing dramatic changes – a stage of “powerful transformation”. FUSO is the combination of 3 powers: Japanese technology, Germany management system and Vietnam operating system.

sonhq

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