From March 24, 2016, Motor Image Vietnam, the official distributor of Subaru in the country, launched the Subaru Love Campaign with many exciting activities for Subaru owners in particular and the society in general.
Subaru’s models are designed with 6 qualities in mind, including Driving, Safety, Challenge, Quality Life, Smile and Partnership. Through the qualities above, we can see that Subaru has gradually become a companion in every aspect of life nowadays instead of being “just a regular carmaker”.
Thus, the Subaru Love campaign in 2016 promises to create a new, refreshing playground for car enthusiasts through its exciting activities. Accordingly, the life value that Subaru car owner perceived can be shared and echoed off each other and become a stronger force to positively influence the car community in general.
The campaign also includes a video and photo contest through which customers can share their memorable moments with their Subaru companion. Through the website www.tinhyeusubaru.net, participants can easily register to share their own stories about their family life, outdoor picnics and the emotional experience with their beloved Subaru. Additionally, the campaign will also connect Subaru fans with each other through numerous activities for children and community especially through the Love-connecting journey, which is expected to wake up the very real feelings inside each person as they direcly encounter and experience the hardness of life through the perspective of the less fortunate families…
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