BMW 5-Series: Leading confidently

With the newest, best and most modern models in luxury CBU-imported unit segment, Euro Auto is achieving considerable success in the Vietnam market thanks to its diverse product lines consist of 1, 3, 4, 5, 6, 7 Series, X-Series…, especially the 5-Series.

Through the product diversity, we can see that BMW has been able to meet customer’s demand on every segment: sedan, hatchback, coupe to even SUV. A honorable product should be mentioned here with great contribution to the brand’s success: BMW 5-Series – the popular model that has been the key product of BMW in Vietnam for the past 8 years and has been constantly accounted for over 30% of BMW’s annual market sales.

You might wonder that it should have been the BMW 3-Series to be the company’s key product. It is somewhat correct, but we should consider that 3-Series aims to satisfy young and active individuals while the 5-Series is the perfect choice for leading business people, organizations, hotels and resorts in Vietnam.

BMW 5-Series is the perfect choice for business people in Vietnam

The credibility given to 5-Series from those mentioned customers comes from the model’s wonderful technologies, such as the strong yet fuel-effective TwinPower Turbo, Auto Start/Stop feature… Another reason comes from the fact that 5-Series is assembled in one of the 2 strictest assembling lines with computer-programmed robots capable of providing 100% accuracy under the top European-standard quality controlling system at Munich and Regenburg.

It was thanks to those strict quality controls that BMW 5-Series can win prestigious awards, such as 3 “Best Car” awards, “Most favorite car in Germany”, “Red Dot Awards design award”, “Car with best design in Germany”, “Most impressive exterior design”, “Car of the year”, “Luxury car of the year”, “Car of Entrepreneur of the year” and “Customer’s most favorite car of the year” (according to J.D Power survey). In particular, 5-Series is one of the few that score 5-star in Euro NCAP safety test.

Even with the most prestigious awards in its hand, the most important award of the 5-Series is its award of “Number one” position in the heart of Vietnam customers. The model constantly accounts for 30% of BMW’s total annual sale in Vietnam while maintaining its position as one of the leading models in luxury car segment in Vietnam market.

“A car is not only a mean of transportation, it also shows class, hobbies, personalities and fashion styles of its owner. I personally have been convinced by 5-Series’ luxurious beauty and comfort. I bought a BMW 520i 2 years ago and am still very pleased with it. It has been my close companion and useful tool for my daily work, maybe because I am used to having it by my side”, said actor and miss sport Cao Thuy Duong, a BMW 520i owner.

Cao Thuy Duong – actor, miss sport and a BMW 520i owner is totally pleased with her vehicle

Through this example, we can see that the German automaker – BMW has achieved a lot of success and is now dominating the luxury car segment in Vietnam.  Not only be able to meet every demand from customers with its diverse product line-up, Euro Auto also provides special privileges and services to customers, such as free and exclusive parking in Hanoi and HCM city. The mentioned program has been implemented since 2011 and has received numerous positive feedbacks from BMW customers. Perfect design, advanced technologies, quality services – those factors will definitely brings more success to BMW in general and 5-Series in particular.

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