A new appearance of FUSO trucks at Vietnam

On the morning of May 20^th, 2015, Mercedes-Benz Vietnam (MBV) has held a press conference at Sheraton Hotel to introduce a new FUSO product range in the Vietnam auto market.

    

MBV has been the exclusive importer, manufacturer and distributor of FUSO in Vietnam since 2014 October. Not only implemented their commitments in the transitional year, FUSO has also achieved significant improvements in its product and customer care service quality and, most importantly, its brand identity in Vietnam. FUSO’s range in Vietnam includes the lightweight Canter truck (4,7/6,5/7,5/8,2 ton), the medium-truck Fighter (consists of Fighter 16 and Fighter 16SL featuring longer wheelbase) and the heavy-duty truck Tractor FV517. In order to develop a fresh, youthful and friendly image for truck in general, FUSO Vietnam has introduced 3 new decals (including new design and details) for all light-, medium- and heavy-duty truck. The lightweight and medium-weight segment receive 2 new standard variations Light Blue and Silver besides the orignal White.

Attended the conference were Mr. Michael Behrens – General Director of MBV and Mr. Huynh Tien Dat – Media Director of BMV. Mr. Nguyen Duy Doan – Daimler Trucks Director of Sales anf after-sales service announced that in the last 6 years of 2015, FUSO Vietnam will launch a new product range includes of both assembled and imported models while at the same time focus on expanding its dealer network in Vietnam. The brand expects its sales in 2015 to double that of 2014, reaching 1.000 units.

Mr. Doan also stated that currently the Vietnam truck market is facing huge challenge from Chinese trucks (largely thanks to their price). However, FUSO Vietnam’s priority is to achieve sustainable development, high-quality after-sales service and being able to provide customers with low maintenance cost, long-term use value and good fuel efficiency.

In order to improve its customer care service quality, FUSO Vietnam has introduced a new customer-based app. Based on customers’ desire, position, practical use and financial capability, the app will suggest a suitable truck and container for them. Some estimated costs in fuel consumption, maintenance and financial aspect will also be provided for comparison.

With Daimler’s experience in its R&D in Vietnam, we can expect FUSO to actually bring a refreshing wind to the country’s truck market in 2015.

sonhq

Các bài đã đăng