[VIMS 2016] Subaru to participate for the first time
08:13 - 27/10/2016 (GMT+7)

[VIMS 2016] Subaru to participate for the first time

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[VIMS 2016] Subaru to participate for the first time

It was the first time for Motor Image Vietnam – the exclusive distributor of Subaru in Vietnam, to take part in the Vietnam International Motor Show which takes place between 26th and 30th of October, 2016 at SECC, District 7, HCM city.

Visiting Subaru’s booth at the event, visitors will have a chance to witness its iconic models: Forester, Levorg, Outback and XV. One additional highlight comes from the Subaru MY17 WRX STI which comes to the country for the first time.

Moreover, Subaru’s booth features a spectacular “vehicle”: an Outback that was cut in half which demonstrates the brand’s masterwork in creating the engine, body and design of the car.


Along with its mainstream products, the Japanese brand also launches a campaign named “All Heart” as well as super performances from Mr. Russ Swift, an experienced and talent stunter on the outside area of SECC. The performances will take place everyday in VIMS 2016 and promise to be a real attracting point with many hard-to-execute trick such as parallel parking, high-speed rotation and Doughnut.


Mr. Glenn Tan – CEO of Tan Chong Chi Group, shared his thoughts “Subaru’s All Heart campaign demonstrates its determination and tenacity in Vietnamese people. This is the first time we take part in VIMS and we commit to continue broadening our service network in the country to better serve our customers as well as develop ourselves”.


“All Heart” features a short clip featuring lifestyle of one person which resembles Subaru’s spirit.

Visitors can also register for a quick test drive at Subaru’s booth, in which they will be able to experience the brand’s infamous S-AWD on many different terrains.

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Quang Phong

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