Noisy bikes and protective gears seem not to be enough for Harley-Davidson, as the bike brand has just introduced its fashion brand Black Label to the market.
Last Sunday (April 19th, 2015), Harley-Davidson Saigon has officially introduced its fashion brand Black Label at the SC Vivo City mall in District 7, HCM city. Dozens of Harley-Davidsons have attended the event, creating a vibrant atmosphere at the aforementioned mall.
At the store, products such as t-shirts, leather belts, leather coats, hats… are displayed in a very eye-catching way
At the store, products such as t-shirts, leather belts, leather coats and hats… are displayed in a very eye-catching way. The store uses black as the main color tone which is quite suitable with the dusty-style products of Harley-Davidson riders. One special thing worth to mention is the shirt printer there, which is able to provide customers with their preferred models in 5 to 10 minutes.
The introduction of Black Label is considered a new, further step of Harley-Davidson to satisfy the needs of bike enthusiasts.
Some pictures taken at a Black Label store: