Lexus Vietnam proudly introduces the 2018 “Black Panther” blockbuster, remarking the collaboration between Lexus and the Marvel Studio with the LC 500 luxury coupe supercar and a Super Hero.
As one of three major projects marking the 10th anniversary of Marvel Studio’s film production, “Black Panther” is the opening blockbuster for the 2018 Lunar New Year as well as the most expected movie. The main character, Black Panther, is a member of Marvel superhero squad, casting as powerful style and super-power capabilities thorough futuristic advanced equipment to secure the safety of his people and their way of life. Throughout the film, audiences will witness the LC 500 supercar in breathtaking action scenes, promising to bring dramatic and excitement moment to the superhero fans in general or Lexus lovers in particular.
Earlier, at the SEMA Auto Show 2017, USA (Special Equipment Marketing Association), Lexus joined forces with Marvel Studio to launch a special LC500 coupe, inspired by the Super Hero Black Panther. Sharing on the show, Brian Bolain, General Manager of Lexus Marketing said: “The Inspiration Series takes our flagship products and makes them even more exclusive and distinguished. Our collaboration with Marvel Studios’ “Black Panther” features a technologically advanced blue LC and was the perfect inspiration”
The Lexus LC500 supercar – first launched in 2016, inspired by the breakthrough LF-LC concept car – a flagship 2+2 coupe. With brave design, exhilarating performance and dynamic driving, LC is the perfect complement for the Black Panther Super Hero, owning an unlimited and extraordinary capability. Just like the Black Panther, no one can doubt the unique characteristics of the luxury LC500.
The 2018 “Black Panther” blockbuster will be launched from February 23rd 2018 in Vietnam. Especially Lexus Vietnam will hold a Lexus separate branding space at CGV Royal City (Hanoi) during the film screening, from February 23rd 2018 to March 4th 2018.
ABOUT “BLACK PANTHER”
Marvel Studios’ “Black Panther” follows T’Challa who, after the death of his father, the King of Wakanda, returns home to the isolated, technologically advanced African nation to succeed to the throne and take his rightful place as king. But when a powerful old enemy reappears, T’Challa’s mettle as king—and Black Panther—is tested when he is drawn into a formidable conflict that puts the fate of Wakanda and the entire world at risk. Faced with treachery and danger, the young king must rally his allies and release the full power of Black Panther to defeat his foes and secure the safety of his people and their way of life.
“Black Panther” stars Chadwick Boseman (Black Panther role), Michael B. Jordan (Killmonger role) and especially Lupita Nyong’o (Nakia role), Oscar-winning supporting actress in “12 Years a Slave” (2013). The film is directed by Ryan Coogler, a young talented director who is gradually proving his name in the Hollywood film industry via such successful works as: Fruitvale Station (2013) – won the Grand Jury Prizeand the Audience Award at Sundance Film Festival, USA and Creed (2015)