Ford reveals future vision with new F-150, Bronco

Ford’s expansion to an auto and mobility company gains momentum today, as the company unveils the new F-150 pickup, announces the return of the Ranger pickup in North America and Bronco globally, and presents its vision for the “City of Tomorrow.”

“This year, the expansion of our business as an auto and mobility company moves into even higher gear,” said Mark Fields, president and CEO. “We’re introducing even more new vehicles and technologies to make life better for millions of people in the near term, plus we’re presenting a vision and partnering with cities to move more people even more efficiently in the future.”

Ranger and Bronco Return

Ford is bringing back the Ranger midsize pickup truck to its North American vehicle lineup in 2019 and Bronco midsize SUV to its global vehicle portfolio in 2020. Both vehicles will be manufactured at Ford’s Michigan Assembly Plant in Wayne, Michigan.

“We’ve heard our customers loud and clear. They want a new generation of vehicles that are incredibly capable yet fun to drive,” said Joe Hinrichs, Ford’s president of The Americas. “Ranger is for truck buyers who want an affordable, functional, rugged and maneuverable pickup that’s Built Ford Tough. Bronco will be a no-compromise midsize 4×4 utility for thrill seekers who want to venture way beyond the city.”

City of Tomorrow  

Beyond vehicles, Ford is working with cities around the world to help address growing mobility challenges in urban environments, including gridlock and air pollution.

Ford’s City Solutions team – the only one of its kind in the auto industry– is working with cities around the world to propose, pilot and develop mobility solutions. The team also is beginning to collaborate with Bloomberg Philanthropies and its global coalition of mayors.

Ford’s City of Tomorrow looks at how near-term mobility advancements – including autonomous and electric vehicles, ride-sharing and ride-hailing and connected vehicles – interact with urban infrastructure and create a transportation ecosystem.

For example, Ford is imagining a world in which reconfigurable roads fluidly respond to commuter needs and traffic flow. Bikes and drones provide last-mile solutions for both people and goods.

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